October 22-24 // Decatur, Georgia
Metadata is just a fancy word for memories. Just like your grandmother’s handwriting on the back of old photos, metadata is how your grandchildren will learn about you and your legacy. And just like your grandmother’s script, the metadata you add to your photos today will bring your family history to life for future generations.
You’re invited to attend metadata bootcamp, an intensive workshop where you will improve your photo organizing knowledge and software expertise. By mastering digital image workflow and image (metadata) management, you’ll be more confident selling your services to clients. Together, we’ll cover the core competencies necessary for DPO Certification in an intimate setting with experienced instructors. You’ll learn how to do more, in less time, while increasing your revenue.
At Metadata Camp you’ll learn:
- Why metadata matters
- How you can make sure it’s embedded in photos
- How you can use your metadata expertise to increase your credibility with clients
- How you can help your clients collaborate with family members to capture metadata
- How to create a sustainable, efficient workflow for managing collections of images
- Which tech tools and software are best suited for you and your clients
- How to expertly use Adobe Lightroom, Apple Photos, Google Photos, weGather, and PhotoMechanic
- New pricing strategies that will increase your revenue
Rachel LaCour Niesen earned degrees in Art History and Photojournalism from the University of Missouri. She has been a professional photographer for nearly 20 years. She founded multiple software companies. She Co-Founded ShootQ, served as VP of Community at Pictage, Co-Founded a content marketing agency, and is currently the CEO of weGather. In addition to photography and executive leadership, Rachel shepherds the Save Family Photos community — over 30,000 people who share vintage family photos and the stories behind them. She also serves on the board of Atlanta Celebrates Photography. After capturing millions of photos for clients over the course of her career, her favorite subject is her son, Edward, born in September 2015.
Andrew Niesen‘s story parallels Rachel’s in many ways. In addition to being partners in life, they have also worked together for fifteen years. Andrew earned degrees in Anthropology and Photojournalism from the University of Missouri. He founded multiple software companies. He served as Co-Founder and CEO of ShootQ, EVP of product at Pictage and Director of Product at PhotoShelter. He’s currently the Co-Founder and CTO of weGather. In addition to photography and technology management, Andrew serves as a digital asset management consultant to small and medium-sized organizations. He earned his MBA from WHU/Kellogg at Northwestern. When he’s not geeking out, he’s traveling with Rachel and their son, Edward, who has already logged over 40,000 miles in the air since his birth less than three years ago.
Cathi Nelson is the founder of APPO (Association of Personal Photo Organizers), an organization dedicated to helping individuals build successful photo preservation and organizing businesses.Under Cathi’s leadership, APPO provides skill based and technical training, professional development and networking opportunities to thousands of professional and amateur Photo Organizers from around the globe. Regarded as a pioneer in the photo organizing industry, Cathi is a sought after industry speaker and has been quoted in The New York Times, The Wall Street Journal, Chicago Tribune, The Atlantic and Better Homes and Gardens. She also serves on the board of Directors for The Imaging Alliance and Fotobridge. She brings 25 years of corporate sales and advertising expertise to the members she serves and holds a certificate in Women’s Leadership from the Hartford Seminary, a Master’s Degree in Liberal Studies – Humanities from Wesleyan University and a Bachelor’s Degree in Communications from UConn.
Lisa Kurtz developed her passion for photos and storytelling at an early age after losing her mother, grandmother, aunt and uncle over a short 3-year span. With a box of unidentified photos from her mother’s life and no maternal relatives to help her unlock her mom’s story, Lisa embarked on a lifelong quest to tell her own story to her family and future grandchildren. She eventually turned that passion into a career helping others to organize and share their family photos and stories. Lisa is the Director of Operations and Training at APPO. In this role, she develops, delivers and maintains the internal support and training programs for the APPO’s 600+ membership base.